During my time at Landor, I led the redesign of the company’s website. Our goal was to create a visually striking yet intuitive digital platform that captured Landor's innovative approach to brand strategy and design.

We worked closely with the teachers of UAL to create a design system for their university following the following hypothesis: "The proposed new design language should enhance the understanding of UAL’s and College’s propositions while creating a more inspiring overall experience."

6 colleges, one university

We delivered a new design system linking the 6 colleges within the university. We worked closely with the stakeholders of each colleges to deliver a product that represent them and that they would own with pride.

We've tested each single page with their students and prospects. 3 sessions of user testing took place in different schools where we've learn a lot about our audience and their behaviours. We came across multiple disabilities, we took all remarks in considerations to deliver the perfect product they would expect from an art insitute.

We delivered more than 15 key template pages and 100 component. All of them have tested in front of students on multiple devices.
The new UAL Website has been taken with care not to simply follow the classic rules for accessibility, but push them to the limits to achieves our goals of structure and inspiration.

Let the images talk by themselves.

Student work is king, a single image inspires more than a paragraph of text.
We decided to highlight each student work and treat it as it should be: not a single cropping across the site, pushing them to produce gifs and videos of any ratios, giving a similar weight to all the works undependently of its original size.

Puting ourselves some contraints helped us to create a more inspiring and unique product. We came with creative ideas that hasn't been seen anywhere else on the web.

Create surprise.

An art institute's website should be inspiring. We spent some time to get the right touch of creativity acros the design language. That touch should be subtle and used to create a memorable experience by highlighting the content and not be distractive or easily outdated.

We are very greatful of having the client we had. They were very aware of the benefits of putting creativity in the strategy for the image of the institute. Even if the client was composed of all kind of profiles, we managed to present the right amount of surprise for it to feel natural and please everyone.

"Congratulation, It's the first time in 6 years that all the colleges agreed together on something!"

Bring structure.

It's a challenge to create the right inspiring content to create an identity, but it's another one to use it to bring structure in a product. An art institute is not a museum, it needs to give a lot of essential information for the students to choose a course. The content needs to be easily scanable, we need to find the right balance between exploration and structure. It's also a platform where people pay and need to have a stable feeling.

At Hi-ReS! London, we did all the communication around events for Jägermeister in Germany, UK and International. We did a multitude of small event websites, very rough and fun. Here is a small selection of what we've done in two years.

kevin. introduces a fresh payment solution to the market. We've meticulously crafted the digital representation of their brand and developed their website.

51 Sprints, a documentary and run simulator

In collaboration with the Nieuwe Instituut and Yuri Veerman, at Random Studio we created a video essay and interactive online experience. 51 Sprints uses the iconic 100-metre sprint as a starting point to visualise the complex web of narratives that lies behind the Olympic Games, through the individual athletes competing in it. By deconstructing the Games using media representation and data, we reveal the untold stories embedded within.

Taking a step away from traditional documentary formats, only the archive footage was used, coupled with graphic elements to illustrate the complex story told by a voiceover. The result walks the viewer through five key narratives and their historical relevance to the Olympics.

The Equaliser invites people to see the effects of the five narratives on sprint performance, allowing users to interact with the data on their own terms. People can rewrite history by modifying the outcome of an existing 100-metre sprint, or choose to compose a new line-up from any athlete. Working with a data analyst, we parsed the complex information into a working system, which demonstrates the influence that each of these factors has on the individual athlete. By taking away or adding different factors, people begin to see that the athlete stands for more than just a runner in a race.

This project was exhibited at the 2016 Istanbul Biennial, where it was presented into the light of the festival’s theme “Are we human?”. 51 sprints is also part of the research and exhibition program of Het Nieuwe Instituut around the Olympic Games and newly developing bodies.
This project was additionally nominated for the 2016 Nederlands Film Festival in the short documentary category.

I've been working 2 years at Hi-ReS!, a multi-disciplinary design studio based in London.

The studio enjoys an enviable worldwide reputation for its interactive creativity. Clients of the boutique I got involved are brands like Jägermeister, Chanel, BMW, Hogan, Furla, Ministry of Sound,Syzygy, Unique...

Hi-ReS! has been my entry point in London. It alowed me to be surrounded with very talented people, expend my skills to unknown territories, get lot of recognition to my most experimental artworks, having them published in a large amount of blogs and magazines and the opportunities to present them at the Awwward festival of 2016.

Through this website, we aimed to create a metaphor of the Alzheimer's Disease. The website is reached by a process which destroy the informations through time, as a human brain reached by Alzheimer. Every user can now be part of the process against the Disease by sharing his most beautifull stories.

A contemplative walk.

To evoke a contemplative walk, we created a universe set into Darkness and Motion. this universe have the form of a gigantic ocean of souvenirs inspirated from Los Angeles from the sky transformed into something organic.

A true technical challenge.

I Remember do not use any 3D modelisation to have the most fluid render possible and display a total of 100.000 particles on the screen. All the effect are created with some GLSL shaders.

Particles are the main graphical part of the website, so we brought a careful consideration about them. A second part of post-processing have been added with an RGB Shift, Tilt Shift, Noise, Color ajustments... We also collaborated with the Xerox reserch center (Grenoble) to automatically tag all the memories from his direct content and link the memories by several main words.

more than 30 000 memories collected

1 500 000€
collected for the reserch
against Alzheimer

Everymile is a new operating company, helping customers to deliver their brand by taking care of the whole process every step of the way. Everymile is with you on all the fronts of digital commerce from industrialisation to the customer’s delivery. Everymile is here tohelp grow brands beyond demand.

everymile is a Dark & Bright brand that could be used at different depths of the experience, or to give a different tone of voice. We’ve created 8 themes to diverse the palette with a broad enough hue to be unique, colour-match any kind of content and be vibrant at the same time.

Loop is an app and a service helping you to regulate your energy consumption.

The tone of voice using trough the App turns around a score. A score that the user tries to raise like in a game.
The logo has been built trough 3 axis, the same axis we use to build the score. Like this the logo is generative and personalised.

The coulours are based on a gradient depending of the score on a scale. If everything is good, the main colour becomes a calm blue. But if the user is spending a lot of energy, the colour change for something very vibrant. We created a grammar that in a glance we can guess what is positive for us using less energy and giving us more points.

The Loop app connects to a home energy monitor installed in your home’s electrical and gas panel.

The Loop monitor analyzes changes in current and voltage one million times per second, giving you insights into your power consumption with unprecedented accuracy. It connects to home's Wi-Fi network and then reports real-time and historical energy use to the Mobile app, so we can monitor the efficiency of home activity from anywhere.

The App allows the user to track and manage their energy consumption. The algorithms connects to all the eligible tarrifs, allows you to accurately preview your pottential consumption and makes it the easiest way to switch your energy provider.

I've been working 2 years with the 03 July team. I helped them to found their agency:brainstorm on ideas and create our 3 first Apps end-to-end.

The apps were a total success. All rated 4+ on each plateform, They came already installed in the Windows Phones (at the time) bought at Orange, and I got my first crystal-trophy thanks to Hungry Now!

TeYosh is a duo of Serbian Digital-Artists.

In one year of existance, they have been exhibed in a bunch of galleries across Europe, and published in different magazines. TeYosh has been mainly recognised for their artwork "Dictionary of Online Behaviour". Now they are also contacted for their uniques and crazy animated visuals.

I had the honour to meet these crazy fellas, help them in their beggining in the artist's world and worked on the creative direction of their website, assuring that it would reflect their personality on their website. I have been working very closely with them to be sure it would reflect the personality of the creative duo.